Bill serves as President and Executive Director of the Herreshoff Marine Museum in Bristol, RI. A lifelong sailor and classic yachting enthusiast with a background in marketing and communications, Bill is leading the transformation of the Herreshoff Marine Museum from a relatively undiscovered treasure to the vibrant, inspirational cultural and educational institution that he, the HMM staff and the HMM Board of Directors believe it has the potential to be.
Bill also serves as Managing Director of the Classic Yacht Owners Association, an organization founded to help promote classic yacht ownership, encourage fair and friendly competition among owners and to add value to the classic yacht ownership experience. CYOA administers the CRF rating rule and is the organizer of the Classic Yachts Challenge Series.
Prior to joining the museum, Bill spent almost three decades in the for-profit world of advertising agencies and marketing organizations. After starting his career in the New York agency world, he relocated from the land of the Yankees to Red Sox Nation in 1995. He was instrumental in growing Hill Holliday’s tech business from 15% of revenues to over 40%, and he built the agency’s digital marketing and media profit center. Bill joined some Hill Holliday colleagues at Boathouse in 2004, and then jumped into the world of performance apparel in 2007 as CMO for the Atlantis and Cloudveil brands. He joined the Herreshoff Marine Museum in early 2015.
Bill grew up sailing on Western Long Island Sound, and he currently resides in Marblehead, MA where he spends almost all of his free time on and around the water.